At the moment, the main channel for obtaining leads is inbound marketing. In other words, we build funnels to attract customers to tokenization. In the short term, we plan to launch outbound marketing, where we actively sell our services as part of "cold sales". This is less effective, but in the current market it can also give its results.
By less effective it is meant that the person we are contacting may know very little or even nothing when we approach him. Whereas inbound marketing is more effective, as incoming leads know exactly what are they looking for.